The Boston Bruins and Celtics' playoff exits may have been disappointing for fans, but their regional sports network broadcasts have seen a surge in ratings. NESN's Bruins broadcasts averaged a 2.64 rating, a 14% increase over the previous year, with a peak rating of 4.0 for the first-round playoff games against the Sabres. The network's streaming app, NESN 360, also saw a 34% viewership increase, though the exact number of viewers remains undisclosed. NBC Sports Boston, meanwhile, boasts impressive Nielsen successes, ranking as the second-highest-rated team on regional networks, just behind the Knicks. Their broadcasts outperformed national counterparts by over 40% for games aired both locally and nationally, with 50% of their broadcasts ranking first and 76% in the top two. However, the network's reluctance to disclose specific ratings raises questions about transparency and the potential influence of favorable data.
The article also touches on the passing of John Sterling, a beloved Yankees broadcaster known for his Broadway-infused bombast. Sterling's death is remembered with appreciation for his graciousness and contributions to sports broadcasting. Additionally, the piece criticizes NBC's decision to overlap NBA playoff games, causing inconvenience for fans who had to switch between subscription streaming services. The author also reflects on the departure of Mark Ockerbloom, a seasoned sports anchor, and expresses gratitude for his dedication to covering New England sports.
In summary, while the Bruins and Celtics' playoff exits may have been a setback, their regional sports network broadcasts have thrived, with NESN and NBC Sports Boston enjoying strong ratings. The article also highlights the passing of John Sterling and criticizes NBC's broadcasting decisions, offering a mix of sports news, personal reflections, and commentary on the media landscape.
